Barley Mowat 

Focus on the LDB II

with one comment

Again, because they sure as hell aren’t doing it, I might as well tip y’all off to some great beers currently available via the LDB. But before we get to the part of this article that will actually be useful, please allow me to have a mini-rant.

I’ve gone on record about how the LDB weirdly loves to ignore beer in their advertising in favour of, well, anything else. This despite the fact that the majority of their sales are for beer, and that craft beer is one of the few product categories that is consistently seeing increased sales.

Now, though, I’m going to keep track of this bias. As of today the LDB main website at http://www.bcliquorstores.com features 7 advertisements–four in their rotator and three below that. These can be categorized as ads for:

Liquor: 1
Corporate Responsibility: 1

and, drumroll:

Wine: 5

Yup, that’s 71% of their ad space dedicated to a product that comprises only 30% of their income. I will keep track of this every month or so, and put a running tally on the right. I will also take bets on what # wine hits before beer hits 5. My guess is 140.

Now on to the delightful beers that this same store rather confusingly has in stock right now.

Beer 1: Brooklyn Sorachi Ace

Summer’s almost over, but that doesn’t mean you have to give up drinking light saisons. If there is a better mild saison on the market, I’m not aware of it. Sure, the price has gone up over the $9.99 it was first listed for, but I’m not gonna quibble over 66 cents.

Listing: http://www.bcliquorstores.com/product/132910
Price: $10.65 for 750ml
Availability: Very Limited

Beer 2: Unibroue U17 Grand Reserve

As of posting this beer is almost gone from the shelves, but there are a few out there still. Upon release this one didn’t get great reviews, and I concur. However, despite it’s not being as awesome as we’d all hoped, it’s still a very good beer, and now it’s being offered at a very good price.

Listing: http://www.bcliquorstores.com/product/837005
Price: $10.99 for 750ml
Availability: Extremely Limited

Beer 3: Howe Sound King Heffy Imperial Hefeweizen

Possibly the best hef in BC, but that’s not why it’s here. It’s here because Howe Sound has moved over to producing their fall seasonal, Pumpkineater, and that means King Heffy is gone for the season. Stock up now and crack one open when the rains come for a glass of sunshine, or to make yourself very depressed about how many months of dreary winter remain until this fine brew is new again.

Listing: http://www.bcliquorstores.com/product/127571
Price: $8.50for 750ml
Availability: Widely Available (for now)

Written by chuck

September 15th, 2012 at 7:17 pm

Posted in Beers

Tagged with ,

One Response to 'Focus on the LDB II'

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  1. If wine only accounts for 30 per cent of sales, maybe the LDB is pushing it so much for exactly that reason: to increase sales.

    Perhaps their attitude is that we’ll all flock there for beer regardless of how they mistreat us. (Sort of like the NHL/NHLPA vs. the fans.)

    b

    Ben K

    17 Sep 12 at 14:52

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