Barley Mowat 

The Albertans Are Coming!

with 12 comments

Twitter’s been a-buzz about a new mega-taphouse franchise from Calgary moving into the Salt Building in the Olympic Village. While the public consensus has been generally positive, the local beererati have been somewhat less taken with our new Albertan friends.

While “new taphouse” is a phrase to get any real beergeek’s attention, there are some warning flags that we also pay attention to, and boy-howdy is this place full of them. There are so many warning signs that I’ll do my usual thing and talk about each separately.

The Number Of Taps

They’re making all sorts of promises about bringing in lots of beer. 150 taps of beer, in fact. When a taphouse wants to talk about numbers before breweries, you know that the thing they care about isn’t the quality of the beer on a given tap, just that it’s a bit different from the tap next to it. Truth be told, Vancouver isn’t Portland, and keeping 150 taps full of high quality beer will be very difficult.

Now, both the Alibi Room and St Augustine’s boast large numbers of taps (50ish and 40ish respectively), but they didn’t pick a number and fill them, they looked at the beers available, figured out how many they could serve without compromising quality, and set that number. In the case of the Alibi, the opening number was less than 20, and it has slowly grown as Nigel decided he wasn’t offering all the possibilities his clients wanted. That’s a lot different from picking a nice round (and huge) number out of thin air, cracking open the catalogue, and ordering at random until you’re full.

Length of Draft Lines

3km is an impressive number, isn’t it? Sure sounds like they’ve got a high-tech operation there to be able to handle that. Of course, this reaction misses the point that long draft lines are bad, and that any decent taphouse will attempt to make them as short as possible, usually by running them under the floor to a taproom immediately below the bar.


WHY DO THE LINES GO UP?!?

Look at this picture. See how their tap lines are proudly displayed on the roof? That’s a very bad sign. And see how they’re not clustered together for cooling efficiency? Another worry.

While it does sound like a lot, 3k works out to only 20m per line. That means about 2/3 of a pint will be sitting in the line at any given time, slowly going bad. Still, not horrible if someone’s clearing the line by frequently ordering the beer. At 150 taps, you have to wonder when the last time someone ordered your particular beer was.

The Little Things

Go and seriously look at their beer menu. While they do have a few very interesting beers on tap, there are lots of little things that caught my eye. Specifically:

  • There is a category named “Anomalies”. “One-offs” I could see, even “Uncategorized” but “Anomalies”?
  • In that category is a saison. A SAISON. A craft beer focused taphouse with 100 freaking beers considers A SAISON weird? What’s going on here?
  • Every sub-category has a single page listing a few beers. Except Pale Lagers. Two Pages. Twelve beers.
  • Light Beer. That is all.
  • They spelt “trappist” wrong.
  • Several beers are improperly spelt or listed. Look at Russell/Blood Alley for instance
  • Just in case you were sidetracked by the beer, go look at the food menu and read about “Fast Food Sushi.” I won’t spoil the surprise for you.

I watch Epic Meal Time, too. That doesn’t mean I think they’re good chefs.

Mathematical Analysis

Okay, maybe this one is just me, I’m a bit weird about beer, but I figure the best way to predict what they’ll do here is to go see what they’ve done in Calgary. Their Calgary location only has 100 taps, but I think that’s a pretty good indication of their approach. Given the large number of beers, I decided to analyse this situation with math! Here’s a breakdown of some key stats from CBM’s CGY location versus our very own St Augustine’s.

Much of my math was done via RateBeer. While RateBeer is not perfect, it does provide a decent overall gauge of how good a beer is. Every 90+ point beer is not guaranteed to be great, but most of them are pretty damned awesome. As well, the warning level is around the 30 point level, as below that we’re looking at misfired craft beer and macro lager.

CBM St Augustine’s
1 Beer Taps 100 38
2 Pale/Light Lager (%) 18% 3% (1)
3 IPA (%) 7% 24% (9)
4 >90 pts (%) 21 21% (8)
5 <30 pts (%) 31% 5% (2)
6 Macro (%) 30% 3% (1)
7 Local 17% 45% (17)
8 Best Beer(s) Diel de Ciel Aphrodisiaque (100pts)
St. Ambroise Oatmeal Stout (100pts)
Ayinger Celebrator (100pts)
North Coast Old Rasputin (100pts)
9 Worst Beer(s) Budweiser (0pts)
Bud Light (0pts)
Phillips Raspberry Wheat (19pts)
10 Mean Score 53pts 79pts
11 Median Score 45 79
12 Unranked Beers (%) 3% 24% (9)

(No counts given for CBM because they have ONE HUNDRED taps. How dumb are you?)

  1. Ciders have been excluded. Lousy apple-lovers.
  2. These products are not craft beer. They are anti-craft beer. Including more than 1 or 2 on your menu is incredibly worrisome.
  3. IPA is representative of a beer-nerd preferred style, and should be one of your biggest categories of beer if you want to be taken seriously. On a menu with 100 entries, 7 is all but ignoring the style.
  4. >90: Both pull through equally here, but CBM offers greater variety due to more taps.
  5. <30: Uh oh. 31 beers scoring lower than 30 is again, a very bad sign.
  6. As is 30% of your beers coming from macros. While some macros do produce good product, in general it serves as a warning sign when InBev is making the thing you’re cramming down your beer hole. And yes, the St Augustine’s Macro is GIB Taphouse, and not technically a macro, but if I’m counting Ommegang at CBM I’m counting GIB Taphouse at St Augustine’s.
  7. Commitment to local breweries is key for a great taphouse, and you can really see St Augustine’s focus here. Yes, Alberta doesn’t have as many breweries as BC, but they have more than 17 local beers (or which 4 are Big Rock).
  8. CBM comes through here. When you have 150 beers on tap, you are going to get some good ones. If your day involves tasting three of the highest rated beers in the world, and on tap at that, then go to CBM.
  9. And if you want to sample the worst of the worst, CBM is where you go as well.
  10. This is the most worrying. The idea behind RateBeer is that the score is compared to all other beers, and that the mean score of all beers on the planet will be 50. Thus, if you were to grab 100 beers at random, with no thought as to quality of beer, their average score would be… 50. CBM isn’t far off that mark. St Augustines really shines here, indicating that their list was carefully and thoughtfully put together.
  11. The median score is what you would expect if you ordered a beer at random from each list. The closest matching beer in this case is: Newcastle Brown Ale (CBM) and Storm Imperial Flanders (SA).
  12. Beers only get ranked on RB if enough reviews have been submitted to be statistically significant. An unranked beer is generally a newer beer, or a one off. SA’s much higher performance here is a result of working with local producers to bring in new releases. CBM’s performance is a result of no one drinking their house lager.

Conclusions

It doesn’t look good folks, but I’m willing to be wrong. I want to be wrong. Stocking a 150 tap bar in Vancouver with good beer will be incredibly hard but you know what? It’s possible. Imagine having nearly the whole lineup from every BC brewery in one place, or the 150 best beers available for purchase in the BC, or a month where every IPA in Cascadia is on tap. With CBMs money and infrastructure, these things are all possible.

As well, the Salt Building is a fantastic venue, and it features a cool damp natural cellar that is just begging for a few barrels of beer. Custom aged one-off releases? Yes please! I want Craft Beer Market to come into that place and do amazing things.

Vancouver is a finicky market where well meaning, competition-winning chefs from the middle provinces go to lose their shirts. Our beer market is the most mature in Canada, and we’re willing to reward a quality product with giant heaping wheelbarrows full of cash. Piss off our fickle nature, though, and you will suffer a slow bleeding death.

To CBM: Do us proud. Before you plan out your menu, go to The Alibi Room and sit at the bar. Watch how the best beer bar in town is run, and realize that this is what you have to do. Not just match, mind you, but exceed. See how the bartenders QC every new keg? See the knowledgeable staff answer questions about the beer, the brewery and the way it was produced? See the custom brewed beer that can only be bought there? See the rare kegs driven 250 miles to the Alibi Room by the brewers themselves because they want their product presented in a respectful way to knowledgeable consumers? See the proper glassware? See how it fills up 10 minutes after opening?

This is what it takes to succeed in this market. I’ll be happy to sit with you and point all these things out and more, because you have a chance to make CBM-Vancouver the single best beer bar the country has ever known.

Don’t fuck up.

Written by chuck

October 18th, 2012 at 4:15 pm

Posted in Bars

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12 Responses to 'The Albertans Are Coming!'

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  1. Being a bit of a nerd, having a mean close to the median also suggests a lack of outliers skewing in one direction. So in the case of CBM, the three 100% beers are balancing out the crap in the mean calc. For St Augustine, it suggests they don’t have much crap.

    PeeSeeGee

    18 Oct 12 at 16:53

  2. @PeeSeeGee CBM plots a beautiful linear distribution. Note the “30% with 30pts or less” above… the nth beer is pretty much n points up until 60 when it jumps a bit, but not by much.

    chuck

    18 Oct 12 at 16:58

  3. Guaranteed to fail. Best case scenario is Nigel buying it in 8 months and making it good.

    Foaner

    18 Oct 12 at 18:30

  4. Nice analysis Chuck. I had a very similar experience at the Yard House is Las Vegas. The website claimed hundred of beers on tap and in bottles. Upon arrival I could find only five I wanted to try. They were a good five but you could not get them as a flight.

    Ian

    18 Oct 12 at 23:03

  5. I believe Trappiste is the French spelling.

    Ian

    18 Oct 12 at 23:06

  6. “Guaranteed to fail”?! Have you been inside an Earl’s, Joey’s, Cactus Club, Moxy’s, Donelly pub, etc? Well, frankly, good for you for not.

    This place isn’t catering to beer nerds, it’s leveraging the market. Frankly, if this is the package necessary to introduce more people to good beer, so be it. To a beer nerd, is it a disappointing waste of capital, opportunity, and a beautiful building? Obviously. I’ll appreciate that this place will be able to bring in some excellent, far-off beers on tap–even if it’s just by chance. I do hope they do them justice with the lines and kegs.

    And I’m sure it’ll have plenty of knowledgeable staff–there are plenty of un(der)employed young beer nerds in Vancouver (who will hate themselves every night until they quit).

    RicardoB

    18 Oct 12 at 23:43

  7. @Ian You are correct, and it would make sense if all Trappist breweries were French (none are) or even French-Belgian (a few are) or if this restaurant were in or even vaguely close to a French speaking area (it isn’t).

    chuck

    19 Oct 12 at 04:49

  8. @RichardB I agree with you but I do fear it will fail, just not because of the beer. The sad truth is that the Olympic Village and surrounding area doesn’t have the population to support a mega-bar of this sort, and the distance to SkyTrain combined with the alluring pull of downtown will keep people from further afield otherwise occupied.

    I sadly predict they will see a brief spike in interest upon opening and then slowly waste away under the pressure of the colossal rents the city is no doubt charging them. Unless, of course, they can make it a true beer geek destination. I mean, who would willingly stand outside at Main/Alexander at night if The Alibi wasn’t there?

    chuck

    19 Oct 12 at 04:55

  9. Well, if they bring us Aphrodisiaque on tap, I am frickin’ SOLD.

    Alex

    19 Oct 12 at 20:55

  10. great post chuck.
    well thought out.

    bob

    22 Oct 12 at 01:43

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  12. […] an average of 60.2 overall, 66.67 by style. That’s a marked improvement from their Calgary location […]

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