I’ll admit that I’ve been a lazy ass, and have been sitting on this review for a while—a few months, even. However, sitting inside while the wind is blowing through Vancouver seems like the perfect time to write this sucker up. Beats the tar out of going outside, at least.
So… another Stanley Park brew, eh? What does Chuck think? Well, before we can talk about what’s inside the can, let’s spend a bit of time talking about what’s outside the can.
Turning Point Brewing (the actual brewery behind the Stanley Park brand) has elected to reinforce their completely fictional relationship with the park whose name they’ve appropriated by releasing a hoppy pale ale to commemorate what is one of the worst tragedies to ever strike Stanley Park.
For those new to the city, in December 2006 a series of massive storms touting winds as high as 120 km/hr tore through the iconic Vancouver park, and uprooted over ten thousand trees. The damage was wide spread and jaw-dropping. Entire acres of wooded rainforest were laid bare, turned into chaotic clear cuts. The emotional toll of this event on Vancouver natives was tremendous. People were literally brought to tears by the footage.
So now, eight years later, to have a brewery commercialize this tragedy for profit is… well, let’s just say it takes a certain insensitivity to think this is a good idea. However, Turning Point rampant desire to build any sort of association themselves with their namesake trumps any sort of good will.
Not to say there isn’t actual good will here. Turning Point is donating 25 cents per can (or per pint of draught) to the Stanley Park Ecology Society and, while 25 cents doesn’t sound like a lot when you consider that the can in question cost you $2.50 at the LDB, believe me it’s eating a pretty hefty hole in their bottom line (although, don’t get me wrong, this beer is still very profitable).
Perhaps I’m being too harsh? Maybe they can pull this one off and treat this touchy topic with all the decorum and sensitivity it demands? Let’s go watch this promo video to learn more.
Well fuck. Seriously, guys? In addition to all-but-implying that the brewery has any sort of actual relationship to a wind storm that occurred a four full years before they opened shop, that video lays down a sentence of marketing copy downright laden with wind-theme adjectives: “An unexpected storm of tropical fruit and earthy pine-hop character that bends to a gust of citrus on the palate and a rewarding bitterness that finishes clean.” That is verbatim from this video, and is printed on the side of their cans.
You can do a benefit ale. That’s a thing you can do. Central City has done several versions of their IPA whereby profits are donated to Autism research. However, the beer is simply called “IPA for Autism” and they donate $2 per 650ml bomber compared to Stanley Park’s $0.25 per 500ml can (approximately 6x Turning Point’s offering). If you go read the description of the beer here you’ll see that CC has avoided using tie-in words. Imagine how horrible it would be if they described their beer as having “strong aromatics that can look you in the eye.”
Unimaginably horrible and tasteless, that’s how it would be. And yes, a wind storm in Stanley Park is not even remotely the same thing as a child with Autism, but they’re two tragedies that two breweries have responded to with two benefit beers, and the two different approaches couldn’t say more about each of those businesses.
Nothing more clearly demonstrates Turning Point’s true feelings about Stanley Park than this beer. Stanley Park is not a treasured gem or a source of civic pride to Turning Point. Nope, it’s a marketing opportunity, pure and simple. It was that in 2010 when they created the Stanley Park Brewing brand and it still is today. If they were serious about rebuilding the park, they would have released a tastefully marketed brew and donated 100% of the profits, not 25 measly cents.
What about the beer itself? Yeah, it’s okay. Actually, the nose on this thing is amazing. You should have a sniff. Don’t actually drink the beer, though, as it’s not that great, but merely good. Even so, it might be the best beer Stanley Park has ever produced, but until they change their marketing game I’m going to spend most of my time talking about the packaging.
Oh, and to save you time: skip their winter ale too. It’s frankly bad.