Barley Mowat 

How an Awesome Growler is Born

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Ever wonder why those slickly awesome 33 Acres ceramic growlers are $65? Watch the video below to see how they’re made from start to finish, by hand, down in Portland (by the logically named Portland Growler Company). In addition to the clean aesthetic of the pure white version favour by 33 Acres, they have one-of-a-kind wood-fired versions (for twice the price, of course).


33 Acres’ growlers and their dirty, dirty cousins. Oh yeeeeah.

There’s still time to order one for that special beer geek in your life (or beer blogger that you secretly adore from afar), but before you whip out that VISA there are two caveats that you’ll need to accept:

  1. Shipping is pricey, as these guys are both heavy AND in the US. $30 shipping on a $65 growler might discourage you, but then again, that’s what Point Roberts was built for. Plus, of course, 33 Acres has a few of their branded versions left in their tasting room.
  2. Being opaque, these beautiful little vessels can’t be used in the growler-filling stations so popular in BC (which require the operator to watch the beer levels inside). So tap fills it must be. UPDATE: 33 Acres says they’ve figured it out, but other breweries might not be as clever.

Even with those drawbacks, they’re still awfully pretty to look at.

Credit:

Portland Growler Company from Cineastas on Vimeo.

Written by chuck

December 4th, 2013 at 10:45 am

Posted in Beer and You

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First Tidbit from the Liquor Policy Review

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The first recommendation from the BC Liquor Review is here, and it kinda sucks. Sure, booze in grocery stores will be swell and all, but the nagging bit is that whole “maintain the current cap on the total number of retail outlets”–a cap which has been frozen for some years now. Go read the whole thing here. Retaining the cap is a dreadful mistake.

What this means is that your local grocery store need not apply for a license to sell liquor. No new licenses will be created. Instead, they will be forced to try and buy an existing LRS, close it, and transfer the license. For those not in the know, LRS licenses tend to be obscenely profitable, because you’re selling liquor in a market that restricts possible competition (see above re: license cap).

That, in turn, means only the biggest chains will have the cash piles to undertake this process, and that means the in-store retail experience will be focused on recouping the massive outlay required to set the damn thing up in the first place… which means selling loads of product… which means macro beer. Yaaaaay.


Pictured: “Selection”

Compounding this focus on mass market appeal and high sales volumes will be a disparity between the major stores and smaller food outlets. While the majors will be able to afford to close down a small LRS to pillage the license, the smaller shops won’t. You’ll start seeing situations where a big chain store will have an awesome “Alcoholz of the Werlds!1! W00t!” section on one side of the street while the smaller retail shop on the other side will just have plain old, stupid, boring food with those lousy “nutrients” the hippies won’t shut up about.

So, we just set up an massive system to reward the big, mainstream shops for being so big and mainstream. Yay us. Sure, in the end, I still think this is a small step forward, but I’m not so sure that the heel past the toe here.

Written by chuck

November 28th, 2013 at 11:47 am

Posted in Beer and You

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Whistler The Chief Chipotle Ale

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It’s been a while since I last reviewed a run-of-the-mill beer off the LDB’s shelves. Coincidentally, it looks like Whistler Brewing Company has a new bomber out there: The Chief Chipotle Red Ale. If you need a refresher, I’ve been rather harsh on WBC in the past, but I’ve also given props where props are due.

I’m nothing if not pragmatic, and realize it can be hard for a company focused on low-to-mid-range beer to break away from the mass consumer market and instead focus on the high end beer geek crowd, but WBC definitely put their toes in the water with Lost Lake, a delightfully unfiltered IPA. Lost Lake represented a brief, welcome break from a line-up focused on sweetened beers best consumed from a jagged hole in the side of a can. Seriously, they have nine different beers listed at the LDB, and fully five of those are sweetened offerings that can only charitably be called “entry level products.”

Where does The Chief fit in here? Let’s start with the name. Aside from ominously stepping on the Squamish-based product naming scheme of Howe Sound Brewing, slapping “The Chief” on a spicy pepper infused Red Ale should promise a big, meaty, high-malt beer with lots of mineral complexity. This beer is none of those things.

Granted, it’s not awful, which is much better than I’d feared. However, a “Chipotle Red Ale” named after the largest chunk of granite on the planet can ill-afford to be boring, and that’s exactly where this beer leaves you. Whistler, you can do better than this.

APPEARANCE Clear, light auburn red with thin, quickly dissipating white lead. Very low carb.
NOSE Slight chipotle–not much else.
TASTE Not overwhelming, dry, chipotle bitterness, but rather unpleasant. Virtually no other flavour.
STATS 5.0% ABV / ?? IBU / Chipotle-infused
SHOULD I BUY IT? Yeah, it’s a skip. You might have $5.75 burning a hole in your pocket but you’d be better off eating the money instead.

Coles notes:

Brewery Whistler
From Whistler
Name The Chief
Style Red Ale
SOA Now n/a
SOA Potential n.a
Drink Your sink should drink it
Number of good beers with chipotle 0 and counting
Availability Most LDBs
Cost $5.75 per 650ml bomber
Similar Beers Rogue Chipotle Ale

Written by chuck

November 27th, 2013 at 3:41 pm

Posted in Beers

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