Barley Mowat 

Focus on the LDB II

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Again, because they sure as hell aren’t doing it, I might as well tip y’all off to some great beers currently available via the LDB. But before we get to the part of this article that will actually be useful, please allow me to have a mini-rant.

I’ve gone on record about how the LDB weirdly loves to ignore beer in their advertising in favour of, well, anything else. This despite the fact that the majority of their sales are for beer, and that craft beer is one of the few product categories that is consistently seeing increased sales.

Now, though, I’m going to keep track of this bias. As of today the LDB main website at http://www.bcliquorstores.com features 7 advertisements–four in their rotator and three below that. These can be categorized as ads for:

Liquor: 1
Corporate Responsibility: 1

and, drumroll:

Wine: 5

Yup, that’s 71% of their ad space dedicated to a product that comprises only 30% of their income. I will keep track of this every month or so, and put a running tally on the right. I will also take bets on what # wine hits before beer hits 5. My guess is 140.

Now on to the delightful beers that this same store rather confusingly has in stock right now.

Beer 1: Brooklyn Sorachi Ace

Summer’s almost over, but that doesn’t mean you have to give up drinking light saisons. If there is a better mild saison on the market, I’m not aware of it. Sure, the price has gone up over the $9.99 it was first listed for, but I’m not gonna quibble over 66 cents.

Listing: http://www.bcliquorstores.com/product/132910
Price: $10.65 for 750ml
Availability: Very Limited

Beer 2: Unibroue U17 Grand Reserve

As of posting this beer is almost gone from the shelves, but there are a few out there still. Upon release this one didn’t get great reviews, and I concur. However, despite it’s not being as awesome as we’d all hoped, it’s still a very good beer, and now it’s being offered at a very good price.

Listing: http://www.bcliquorstores.com/product/837005
Price: $10.99 for 750ml
Availability: Extremely Limited

Beer 3: Howe Sound King Heffy Imperial Hefeweizen

Possibly the best hef in BC, but that’s not why it’s here. It’s here because Howe Sound has moved over to producing their fall seasonal, Pumpkineater, and that means King Heffy is gone for the season. Stock up now and crack one open when the rains come for a glass of sunshine, or to make yourself very depressed about how many months of dreary winter remain until this fine brew is new again.

Listing: http://www.bcliquorstores.com/product/127571
Price: $8.50for 750ml
Availability: Widely Available (for now)

Written by chuck

September 15th, 2012 at 7:17 pm

Posted in Beers

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September Beer of the Month: Howe Sound Pumpkineater

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Yeah, I know it’s a few days into September already, but I’ve been very patient with this one. When oh-nine-oh-one rolled around on Saturday, I hadn’t had a chance to try all the various contenders. So I let the date slip a day while I tried Phillips Electric Unicorn in the hopes it would be great. Then I let the date slip some more.

Luckily, just when things looked bleakest, I was informed that the current seasonal on offer at Howe Sound Brewery was none other than their annual release of Pumpkineater. Sure, you can’t get it in the stores yet, but by the time all 10 of my regular readers review this, it will be everywhere.

So, without further adieu, please gaze adoringly upon the label of this month’s winner:

I will drink this out of the skulls of my defeated enemies!

Or maybe a pumpkin. Yeah, a pumpkin seems like a better idea.

Written by chuck

September 5th, 2012 at 7:56 pm

Posted in Beers

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The BC LCLB Speaks!

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I just received this little note in response to my rantish letter a few weeks back about Bring Your Own Wine:

Thank you for your follow up email. Minister Coleman has requested that this branch, the Liquor Control and Licensing Branch respond on his behalf.

There is a lot of legal, policy and committee work involved in changing legislation. When bring your own wine was being contemplated government had been extensively lobbied for bring your own wine, with very little call being made for bring your own beer from either restaurant associations, the public or business. This is still the case. There is no plan to allow bring your own beer.
If you have any further questions, please feel free to write back to this address or to call our Help Desk, toll-free, at 1-866-209-2111.

Now, before y’all get worked up into a tizzy over this, I should say that I like this answer. Well, at least I like it a lot more than the previous one, which frankly was both baffling and insulting.

This answer, on the other hand, makes sense. It plainly outlines a reason for not including beer in the legislation, and as sucky as that reason might be, it is logical. Why wasn’t beer included? The answer is right there: the beer lobby wasn’t loud enough, and a quiet lobby isn’t worth spit in politics. That’s just the name of the game.

However, this letter cuts both ways. Now that we know why beer was left out, we also know how to fix that and get beer included. If we want craft beer to be taken seriously in this province, we need to get organized and get loud. We kinda suspected it before, but now we have it in writing.

Written by chuck

August 24th, 2012 at 2:12 pm

Posted in Beer and You

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